Sandler's History:
David H. Sandler, founder of the Sandler Sales Institute, began sales training and developing the Sandler Selling System in the late 60's and early 70's. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 Corporations, and individual non-selling professionals.
1967 - David H. Sandler, a salesman of motivational material, rejects the "forced rote" sales method he has been taught and begins to create a better way to sell.
1969 - Sandler formally consolidates his newly refined sales methods and approach into the Sandler Selling System.
1969 - Sandler launches The President's Club, a comprehensive sales training program that teaches the Sandler Selling System and helps members achieve sales mastery through an ongoing workshop and coaching format that provides vital reinforcement training.
1983 - Sandler forms Sandler Systems, Inc. to provide in-house training in the Sandler Selling System. U.S. companies, as well as overseas firms soon sign up for training.
1983 - Sandler Systems, Inc. creates the Sandler Sales Institute to franchise it's training centers and unique reinforcement training methods throughout the United States and Canada.
1995 - Dutton publishes Sandler's book, "You Can't Teach a Kid to Ride a Bike at a Seminar", which tells the story of the development of the Sandler Selling System.
1997 - Sandler's President's Club course curriculm becomes the first sales program in the world to receive certification through an international body recognized by the Dutch Council for Accreditation.
1999 - The Sandler Sales Institute publishes "Close the Deal", a book written in collaboration with Lyle Sussman and Sam Deep.
2001 - Sandler International, a division of Sandler Systems, Inc., under the leadership of Edna Sandler, President and CEO, and Margaret Jacks, Vice President of International Development, is formed. Sandler International initiates, manages, and directs all overseas training activities on behalf of the Sandler Sales Institute; provides direct in-house sales and sales management training to multinational or overseas organizations; and builds the Sandler international area developer network.
2001 - Entrepreneur Magazine names Sandler the "Number One Management Training Franchise in America" for the fifth time.